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Ingredient & advertising guide

This page has two jobs. First, it explains every line printed on the panel of the bottle we sell, vitamin, mineral and plant alike, what each one is, and what the research does and does not say about it, including who was in each study, at what amount and who paid for it. Second, and this is the part most advertising pages leave out, it lists the headlines we run, tells you which ones are exaggerated, and separates the small number of things that are genuinely supported by evidence from the many that are not.

1. Our headlines, and what is actually true

These are the headlines we have run, grouped by the claim they make. The right-hand column is our own plain assessment. We have marked each family of headlines as Exaggerated, Partly true, Withdrawn, Our headline was wrong or Broadly supported.

The headline as you saw it	What is actually behind it
"Mental Decline Begins When Seniors Can't Spell These 3 Words. Test Now""Top Doctors Say Mental Decline Begins When Seniors Can't Pronounce These 3 Phrases. Can You?""MDs Say Mental Decline Begins When Seniors Can't Pronounce These 3 Phrases. Can You?""Memory Decline Begins When Seniors Say These 3 Phrases (See The List)""Declining Memory Begins When Seniors Say These 7 Phrases. See Which Ones"	Exaggerated There is no set of three words, three phrases or seven phrases whose spelling or pronunciation marks the beginning of anything. Nothing "begins" at a word. Word tasks do appear inside the short memory checks clinicians use, but those checks are given in person and read alongside your history, what you take daily and your age. Failing a word online means nothing on its own: plenty of people stumble over a word when they are tired, nervous or being timed. "Top doctors" and "MDs" refer to no specific person. See section 4.
"Japan's Oldest Doctors Say Memory Loss Isn't Age: Just Avoid Drinking These 3 Beverages""Japan's Greatest Doctors Say Memory Loss Isn't Age: Just Avoid Drinking These 3 Beverages""Japan's Oldest Doctors Say Memory Loss Isn't Age: Just Avoid Eating These 3 Foods""Japan's Oldest Doctors Say Memory Loss Isn't Age: Just Stop Eating These 3 Foods"	Exaggerated No group of Japanese doctors issued this statement. There is no such panel, no such list, and no source we can point you to. Japan appears in the headline because it is widely associated with long life, which makes the claim feel credible. That is a marketing decision, not a citation. The second half is also wrong. Memory changes with age for everyone, and no diet removes that. What is true is narrower: certain long-term drinking and eating patterns travel with faster slippage on thinking tests in large population studies. [1] [2] Association is not proof of cause, and "just avoid these three" is not how any of it works.
"Nobel Prize's Doctors Say Memory Loss Isn't Age: Just Stop Eating These 3 Foods"	Withdrawn We retract this one outright. No Nobel laureate has endorsed this page, this product, or any list of three foods on our behalf. Attaching the Nobel Prize to an advertisement implies an authority that does not exist and we should not have run it.
"The Overlooked Boxed Cereal Now Tied to 8 Out of 10 Memory Cases"	Our headline was wrong There is no such statistic. No study ties any cereal to eight out of ten cases of anything, "memory cases" is not a category any researcher uses, and no cereal has been "overlooked" by anyone: the sugar figure is printed on the side of every box. The number was invented for the headline and we withdraw it. The grain of truth is the same as for the other cereal headlines below: a diet heavy in ultra-processed food, the sweet cereal shelf included, travels in a large Brazilian study with somewhat faster slippage on thinking tests over eight years. [2] That is a modest association across thousands of people, not eight in ten of anyone. See section 3.
"Brain Experts Now Say These 3 Cereals Age the Brain Faster Than Time""Scientists Now Say This 1 Cereal Ages the Brain Faster Than Time"	Exaggerated No food ages the brain "faster than time." That phrase was written for effect and it is not a finding from any study. It is also internally inconsistent: in one version it is three cereals, in another it is one, because the number is something we test for click-through, not something anyone measured. The grain of truth: diets high in ultra-processed food are associated with somewhat faster slippage on thinking tests over years. [2] That is a modest effect across a population, not a fate sealed by a bowl of cereal. See section 3.
"Doctors Now Say This Popular Evening Drink Is Behind Memory Loss""Doctors Now Say This Popular Evening Drink Is Behind Brain Health Decline"	Partly true The "evening drink" is alcohol, and of everything our ads point at, this is where the evidence is strongest. In British civil servants followed for thirty years, higher drinking went with shrinkage of the hippocampus, the region most involved in forming memories, and with faster decline in word fluency; light drinkers had no edge over non-drinkers. [1] What is overstated is the word "behind." Alcohol is one contributing factor among many, not the cause of memory slips. Cutting back is a genuinely good idea. It is also worth saying plainly: the bottle we sell contains no alcohol and no caffeine; it is four plant extracts in a capsule of plant fiber.
"Doctors Name 5 Popular Drinks Now Tied To Memory Decline. Coffee Tops The List""Seniors: These 4 Drinks May Be Aging Your Brain Faster""The 4 Drinks Brain Doctors Want Seniors to Quit""Neurologists Say Cognitive Decline Isn't Age: Just Stop Drinking These 2 Popular Drinks""Doctors: 3 Popular Drinks Now Tied to Memory Loss in Seniors"	Exaggerated Notice that the count changes: two drinks, three, four, five. It changes because it is an advertising variable we rotate, not a number that came out of a study. No neurologist is named in any version, because none was consulted. "Coffee tops the list" is the clearest thing we have got wrong: none of the studies on this page is about plain coffee. If you drink coffee and enjoy it, this headline gave you a reason to worry that the evidence does not support. The Food and Drug Administration cites 400 milligrams of caffeine a day, two to three 12-ounce cups of brewed coffee, as an amount not generally associated with negative effects in most healthy adults. [3] See section 2.
"Brain Doctors: Quit These 4 Drinks Before It's Too Late"	Exaggerated No brain doctor was consulted for this headline, and there is no "too late." The deadline was invented to make you click. The four drinks are the ones in section 2: alcohol, sugar-sweetened soft drinks, energy drinks and sweetened coffee-shop drinks. Cutting back on them is sensible for your nights, your weight and your wallet, and heavy drinking travels with poorer memory outcomes over years. [1] There is no evidence that quitting them on any particular day changes anything about your memory, and there is no age after which the change stops being worth making. See section 2.
"Memory Slipping? Check These 4 Everyday Drinks First"	Partly true Half right, in the wrong order. If your memory is slipping, the first thing to check is not a drink; it is a conversation with your own clinician about your nights, your hearing and what you take daily, none of which is settled by changing what you pour. The four drinks are the everyday ones in section 2: alcohol, sugary soft drinks, energy drinks and sweetened coffee drinks. Reviewing them is a reasonable second step. Not enough plain water belongs on the list too. See section 2.
"America's Top Experts Say Mental Decline Isn't Aging: Just Avoid These 5 Kitchen Drinks"	Exaggerated The same construction as the "Japan's doctors" headline above, with the country changed. No panel of American experts issued this statement, and we cannot point you to one. Memory changes with age, and no drink removes that. The five kitchen drinks are alcohol, sugar-sweetened sodas, diet sodas, energy drinks and sweetened coffee-shop drinks, all in section 2, where the honest version of each is written out. "Just avoid" overstates what any of that evidence shows. See section 2.
"Still Sharp at 90? Seniors Are Rethinking These 3 Everyday Foods"	Partly true The gentlest of our headlines, and still an overstatement. Nobody knows what keeps a particular person sharp at 90, and no single food does it. The three everyday foods are sugary breakfast cereals, processed meats and packaged baked goods, all in section 3. Eating less of them is part of the long, slow habits in section 5, and no food is a promise at any age. See sections 3 and 5.
"A 609-milligram blend with eighteen names and not one number"	Partly true True as far as it goes, and it needs the other half to be fair. The panel does print a single proprietary blend line of 609 milligrams followed by eighteen names with no individual amounts, and that is an accurate description of the back of this bottle. What the headline leaves out is the rest of the panel: twenty-two vitamins and minerals, each with its own printed amount, which come to roughly 434 milligrams a serving and which anyone can look up. Half of this bottle is entirely checkable, and we should say so when we say the other half is not. See section 6.
"Four Hundred Thirty-Four Milligrams Are Counted. Six Hundred Nine Are Not."	Broadly supported This is the one headline we run that states nothing but arithmetic you can do yourself on the back of the bottle, and both numbers check out. Adding the twenty-two printed vitamin and mineral amounts on the panel, converted to a common unit, gives about 434 milligrams per two-capsule serving; the proprietary blend line prints 609 milligrams for eighteen substances with no split between them. The headline makes no claim about what either number does for anybody. It does not say the bottle works, it does not say 609 milligrams is too much or too little, and it does not suggest the blend conceals anything: it says only that the larger of the two numbers cannot be broken down, which is a fact about the label and not about your memory. Section 6 sets each name in that blend beside the amount its own trial used.
"Neurologists Name 5 Popular Prescriptions Now Tied to Memory Decline"	Partly true, and the one not to act on alone No neurologist named a list for us, and we will not print one. What is true is that pharmacists keep lists of everyday products, some sold over the counter, that are often a poor fit after 65, and that a yearly look at everything you take is worth having. But an advertisement is the worst possible reason to change anything a clinician gave you: never stop or change it because of something you read in an ad, including ours. Put everything you take in one bag, this bottle included, and ask your pharmacist. See the box at the end of section 2.

2. Every drink our ads point at

Our headlines have referred, in different versions, to "3 beverages", "4 drinks", "5 popular drinks", "2 popular drinks" and "this popular evening drink" without ever naming them. Here is the complete list of what we were pointing at, and what the research actually supports for each one. Where a study is cited, it is observational unless stated otherwise: it can show that two things travel together in a population, not that one causes the other.

3. Every food our ads point at

The food headlines referred to "3 foods" and to "cereals": one cereal in some versions, three in others. Again, the number was ours, not a finding. Here is what was meant, and what stands behind it.

4. The "3 words" and "7 phrases" tests

Several of our headlines invite you to test yourself on words or phrases: spell these three words, pronounce these three phrases, see whether you say these seven phrases. There is no such validated test, and we cannot give you a real one, because a real one does not work that way.

What an actual memory check looks like. Clinicians use short structured checks. They do include word tasks: recalling three unrelated words after a delay, naming animals, repeating a sentence. But three things make them different from an online quiz:

• They are given in person, in a standard way, by someone trained to do it.
• The score is read against your age and education, not against a fixed pass mark.
• A low score is a reason for a longer conversation with your clinician, never a verdict by itself.

These checks also produce false alarms. A bad night, trouble hearing, and simply being nervous all lower scores in people whose memory is fine. This is precisely why an online word quiz is meaningless: it has none of the context that makes the real check useful.

5. Everyday habits worth more than any bottle

If we only had one section to be useful in, this would be it. None of these is a supplement, a bottle, or a list of three foods, and none of them can be sold to you by us.

• Sleep enough, at regular hours, and keep caffeine to the morning.
• Get your hearing and your eyesight checked, and use hearing aids or glasses if you need them: straining to hear or see looks a great deal like not remembering.
• Walk, most days. Regular walking counts.
• Drink less alcohol. ^[1]
• Eat more like the MIND pattern and less from the ultra-processed shelf. ^{[6] [2]}
• Stay in touch with people. Conversation is exercise for memory.
• Keep learning something: a language, an instrument, a route you have never driven.
• Once a year, take everything you take to the pharmacist.
• Ask your clinician for a B12 level if nobody has checked it in a few years; the stomach absorbs less of it with age. ^[7]

These are unglamorous. They cannot be delivered in a headline, they take years, and they are, by a wide margin, the most useful things on this entire page.

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6. Ingredient guide: what is actually in the capsules we sell

What each line printed on the panel of WOWMD Neuro Plus is, what it is traditionally used for, and what the cited research says, including who was in each study, at what amount and who paid for it. Two capsules are one serving, thirty servings to the bottle. Three notes on the panel itself, before the entries. The twenty-two vitamin and mineral lines each carry a printed amount and add to roughly 434 milligrams a serving. The 609-milligram line is a single proprietary blend shared among eighteen substances with no split printed anywhere, so divided equally that would be 33.8 milligrams each, which is the only yardstick the label leaves you. And the panel prints no standardization percentage for any extract in the blend, so the strength of each one is the seller's to declare.

Vitamins and minerals at multivitamin amounts

A group line for products that print a full panel of vitamins and minerals with amounts, the way a one-a-day multivitamin does: the fat-soluble vitamins A, D and E, vitamin C, the B group (thiamin, riboflavin, niacin, B6, folate, B12, biotin, pantothenic acid, choline) and minerals such as calcium, iron, magnesium, zinc, selenium, copper, manganese, chromium, molybdenum and potassium.

Traditional and everyday use. The multivitamin tablet dates from the 1940s; most of these nutrients come from an ordinary varied diet.

What the research says. Large trials of multivitamins in older adults report small differences on memory tests at best, and single nutrients only matter when a person is short of them; iron is the line to watch, because men over 50 rarely need extra iron and a supplement can add to what the body already stores. Dietary choline had a cohort behind it.^[5] The Daily Value figures on the panel are labelling figures, not trial doses.^[8]

Amount per serving in Neuro Plus Brain & Focus Formula · 60 veggie capsules. B6 12 mg (706 %), vitamin E 40 mg (266 %), thiamin 3 mg (250 %), iron 2.6 mg (14 %) among them (a multivitamin's worth; the iron line is unusual in a product aimed at men)

Good to know. Vitamin E above 400 IU a day and iron in men with no shortage are the two lines a pharmacist would ask about; anyone taking a daily multivitamin already is doubling up.

Brahmi (Bacopa monnieri, water hyssop), whole plant

A creeping perennial of wet ground and pond edges across India, with small oblong leaves and white to pale purple flowers. In some parts of India the name "brahmi" is also given to gotu kola, which is a different plant; some products list both.

Traditional and everyday use. One of the best-known plants of Ayurvedic practice, traditionally associated with memory, calm and sleep.

What the research says. This is the one ingredient on the tin with trials in the right age group. In 54 healthy adults aged 65 and older, 300 mg a day of a standardized extract for 12 weeks was associated with better delayed word recall and better performance on a task of ignoring distractions than placebo, with no effect on divided attention or working memory.^[9] In 98 healthy adults over 55, the same daily amount for 12 weeks was associated with better verbal learning and delayed recall, while other measures did not differ.^[10] A meta-analysis of nine such trials found faster performance on two attention-speed tests, by milliseconds, and called for a large well-designed trial.^[11] All of that used standardized extracts in tablets for at least three months. A pinch of dried plant steeped in a twelve-ingredient tea blend, or a fraction of a milligram of glycosides in a spray, is not the same thing, and nobody has tested either.

Amount per serving in Neuro Plus Brain & Focus Formula · 60 veggie capsules. part of a 609 mg blend; no amount printed (the trials in adults over 55 used 300 mg a day of a standardized extract on its own)

Good to know. The trials reported more stomach upset, looser stools, cramps and nausea than placebo.^[10] Reference texts advise caution for anyone who takes anything daily for the body's own hormones, note it may slow the heart rate, and note it can affect how the organ that processes what you swallow handles some medicines. Talk to your doctor before use if you take anything daily.

Huperzine A (from the club moss Huperzia serrata; the label prints "Club serrata")

A purified alkaloid isolated from a Chinese club moss. It slows the enzyme that breaks down acetylcholine, so it acts on the nervous system in a way most botanical ingredients do not, and it is the one ingredient on this label that behaves more like a medicine than like a food.

Traditional and everyday use. The moss has a history of use in Chinese herbal practice; the purified compound is a twentieth-century isolate.

What the research says. In a placebo-controlled study of healthy adults (12 per group), single doses of 100 or 200 µg of huperzine A slowed the enzyme that breaks down acetylcholine, measured in the blood; the 200 µg dose held declarative recall steady across sessions, but neither dose improved overall performance.^[12] Most other research on huperzine A has been done in people with a diagnosed condition and is not cited here.

Amount per serving in Neuro Plus Brain & Focus Formula · 60 veggie capsules. part of the blend; no amount printed (a potent compound whose amount matters, and it isn't given)

Good to know. Because it acts on acetylcholine it can cause nausea, sweating, a slow heartbeat or muscle twitching, and it can add to the effect of anything else that acts on the same system. Not for pregnancy or breastfeeding. Talk to your doctor before use if you take anything for your heart, your breathing or your nervous system.

DMAE (dimethylaminoethanol, from DMAE bitartrate)

A small nitrogen-containing compound, 2-(dimethylamino)ethanol, that is chemically related to choline and occurs naturally in small amounts in oily fish such as sardines and anchovies. In supplements it is usually supplied as the bitartrate salt.

What the research says. There is no good-quality research on DMAE and memory or attention in healthy adults, and we make no claim for it here.

Amount per serving in Neuro Plus Brain & Focus Formula · 60 veggie capsules. part of the blend; no amount printed (a choline-like compound with no memory trial in healthy adults)

Good to know. Not enough is known about its safety in pregnancy or breastfeeding, so it should be avoided then. Talk to your doctor before use if you take anything daily.

Phosphatidylserine (from non-GMO soy)

A phospholipid, one of the fatty building blocks of cell membranes, present in high concentration in brain tissue. Supplement phosphatidylserine is made from soy or sunflower lecithin; this product uses soy.

What the research says. In a six-month double-blind trial of 78 Japanese adults aged 50 to 69 with memory complaints, soy phosphatidylserine at 100 or 300 mg a day was safe, and test scores rose similarly in every group including placebo; only the subgroup that started with low scores improved from its own baseline, mostly in delayed word recall.^[13] The main comparison with placebo, in other words, was null.

Amount per serving in Neuro Plus Brain & Focus Formula · 60 veggie capsules. part of the blend; no amount printed (the trials used 100 to 300 mg a day on their own)

Good to know. Made from soy, so relevant to anyone with a soy allergy: note that the store's own product tags say "Soy Free" while the panel says "from Non-GMO soy". Talk to your doctor before use if you take anything that affects clotting or take anything daily.

GABA (gamma-aminobutyric acid)

A small amino acid that the body makes from glutamate and that acts as the main calming (inhibitory) chemical messenger of the nervous system; it is also produced by yeasts and bacteria and is sold as a supplement, usually made by fermentation. Whether GABA swallowed as a supplement reaches the brain at all is an open question that the researchers who study it raise themselves.

Traditional and everyday use. No traditional use; a supplement of the last few decades, marketed for calm and focus.

What the research says. In a randomized placebo-controlled experiment in healthy young adults, a single 800 mg dose of oral GABA was associated with fewer order errors in a rapid visual temporal-attention task and no effect on spatial attention; the authors called the result preliminary and noted the unresolved question of whether oral GABA crosses the blood-brain barrier.^[14] A second trial by a related group reporting better action selection after 800 mg was retracted in 2022 and is not cited here. No trial has tested GABA for memory in older adults, and 800 mg is more than 26 times the 30 mg in one squeeze of this product.

Amount per serving in Neuro Plus Brain & Focus Formula · 60 veggie capsules. part of the blend (a brain messenger that barely crosses from the blood)

Good to know. Generally well tolerated at supplement doses in short studies; because it is marketed as calming, be cautious combining it with anything that makes you drowsy, and talk to your doctor before use if you take anything daily.

Organic green tea (Camellia sinensis), leaf

The leaves of the tea plant, dried without the oxidation that turns the same leaves into black tea. Green, black and oolong teas all come from this one plant; only the processing differs.^[4] It is the first ingredient printed on this tin, so it is very likely the bulk of the blend.

Traditional and everyday use. Drunk daily across Asia for centuries, and the base of most flavored tea blends sold today.

What the research says. Green tea carries caffeine and a small amount of the amino acid L-theanine. In one study in adults aged 50 to 69, a single dose of L-theanine was associated with a faster reaction time on an attention task and fewer errors on a working-memory task.^[15] The summary of that study does not state the dose, and the tin does not state how much green tea is in a teaspoon. The National Institutes of Health notes that green tea contains caffeine, that harm to the organ that processes what you swallow has been reported mainly with green tea extracts in tablet or capsule form rather than with the drink, and that green tea may reduce the effectiveness of some medicines.^[4]

Amount per serving in Neuro Plus Brain & Focus Formula · 60 veggie capsules. part of the blend (caffeine content not declared)

Good to know. It contains caffeine, so it is a daytime cup, not a bedtime one, and worth limiting if caffeine unsettles your heart or your stomach. Green tea may reduce the effectiveness of some medicines (the NIH names nadolol, atorvastatin and raloxifene).^[4] Talk to your doctor or pharmacist before drinking it daily if you take anything daily, or if you are pregnant or nursing.

L-glutamine

The most plentiful free amino acid in the body. Almost every human cell can make it, which is why it has traditionally been classed as nonessential; it feeds the cells of the gut lining and the immune system and carries nitrogen between organs. It comes with any protein you eat: meat, fish, eggs, dairy, beans. ^[16]

Traditional and everyday use. Used in hospital nutrition for seriously ill or injured patients, when the body's demand outruns its own production; the clinical studies used about 0.57 grams per kilogram of body weight a day, roughly 30 grams for a 70-kilogram adult. ^[16]

What the research says. No study has tested L-glutamine for memory or attention in healthy adults; there is nothing to cite. The hospital studies used tens of grams a day in people who were seriously ill, which says nothing about a spray in a healthy person. ^[16]

Amount per serving in Neuro Plus Brain & Focus Formula · 60 veggie capsules. part of the blend (amino acids the body makes in quantity)

Good to know. Well tolerated in food amounts. Reference texts advise care with high supplement doses in people whose kidneys, or the organ that processes what you swallow, are under strain. Talk to your doctor before taking it daily if you take anything daily.

Inositol (myo-inositol), sold on the label as "vitamin B8"

A sugar-like compound that was once counted among the B vitamins and is still sold under the nickname "vitamin B8". It is not a vitamin: the kidney and the organ that processes what you swallow make it from glucose at up to 4 to 5 grams a day, mostly in the kidney, so it is no longer considered an essential nutrient. It is most abundant in fresh fruit and vegetables and in seeds such as beans, whole grains and nuts. ^[17]

Traditional and everyday use. Sold as a supplement for many purposes; none of the published trials concern memory or attention in healthy adults.

What the research says. No study has tested inositol for memory or attention in healthy adults; there is nothing to cite. The body's own daily production, several grams, dwarfs anything a spray can carry. ^[17]

Amount per serving in Neuro Plus Brain & Focus Formula · 60 veggie capsules. part of the blend (a sugar-like compound the body makes)

Good to know. Inositol from food and in gram amounts as a supplement is generally well tolerated; large supplement doses can cause stomach upset. Talk to your doctor before taking it daily if you take anything daily.

Omega-3 fatty acids (EPA and DHA) from fish oil or herring roe

The two long-chain omega-3 fats of oily fish (salmon, sardines, anchovies, mackerel, herring). DHA is a building block of nerve-cell membranes; EPA is a precursor of signaling molecules. Supplements come as fish oil, krill oil, algal oil or, in RELEVATE, herring roe phospholipids.

Traditional and everyday use. Fish has been eaten for brain and heart for as long as there have been fishermen; fish-oil supplements date from the 1980s.

What the research says. The randomized trials in healthy older adults are mostly null: a 2012 Cochrane review of three trials in 3,536 people over 60 found no difference from placebo on mental-status scores or on word learning, digit span and verbal fluency;^[18] an 18-month trial of 390 adults aged 65 to 90 taking 2.3 g a day of DHA-rich fish oil found no benefit and a small negative effect on psychomotor speed;^[19] and the three-year DO-HEALTH trial found no effect of 1 g a day on a cognitive screening score.^[20] A 2015 meta-analysis did find that DHA, alone or with EPA, improved episodic memory in adults with mild memory complaints, and that doses above 1 g a day helped episodic memory regardless of baseline.^[21] One 24-month trial of 60 adults over 65 combining 1 g of fish oil with carotenoids and vitamin E found fewer working-memory errors.^[22] A 2018 review of 51 trials concluded the question is still open.^[23]

Amount per serving in Neuro Plus Brain & Focus Formula · 60 veggie capsules. part of the blend (the fish-oil trials used about a gram a day)

Good to know. Fishy burps and loose stools are the common complaints. Doses above about 3 g a day can affect bleeding: ask a pharmacist if you take blood thinners or have an operation planned. Fish allergy excludes fish-derived products.

Bilberry (Vaccinium myrtillus) fruit extract

The small dark European cousin of the blueberry, picked wild in northern forests and eaten in jams and pies; the extract concentrates its purple pigments.

Traditional and everyday use. Eaten as fruit for centuries; the extract became a supplement for the eyes in the twentieth century.

What the research says. We registered no trial of bilberry on memory or attention in healthy adults for this page; the blueberry study on record used a concentrate of its American cousin.^[24]

Amount per serving in Neuro Plus Brain & Focus Formula · 60 veggie capsules. part of the blend (six plant extracts with no memory trial at any dose)

Good to know. A food; ask a pharmacist if you take anything that affects clotting.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. This information does not constitute medical advice and it should not be relied upon as such. This product is not a substitute for medication or other treatment prescribed by a physician or health care provider. Consult your doctor before starting any dietary supplement.

7. What we can and cannot promise

Set against the headlines that brought you here, this is the complete and honest position.

Things we cannot promise, and that nobody selling you a supplement can:

• That this bottle will improve your memory, your attention or your concentration.
• That it will stop memory from changing with age.
• That it offsets alcohol, sugar, processed food, or any drink or food named on this page.
• That it can replace anything a clinician gave you, or make a yearly look at everything you take unnecessary.
• That any expert in Japan, any Nobel laureate, any brain specialist or any "brain expert" recommends it. None has.
• That a word or phrase quiz can tell you anything about your brain.
• That the 609-milligram blend reaches the amount used in any published trial for any name inside it. Divided equally the blend would give 33.8 milligrams each, and the bacopa trials in adults over 55 used 300 milligrams a day of a standardized extract, ^{[9] [10]} the phosphatidylserine trial used 100 to 300 milligrams a day, ^[13] the useful DHA amount in the meta-analysis was above a gram a day, ^[21] and the single human GABA experiment used 800 milligrams. ^[14] Three of those four amounts are half the blend or larger than all of it, and the seller has not published the split.
• That the vitamin half does anything for your thinking. Fourteen trials in 27,882 healthy adults were pooled in 2018 and B vitamins came to little or no effect on overall thinking up to five years, ^[25] and a nine-and-a-half-year randomized trial of vitamin E in 6,377 women aged 65 and over, at a far larger amount than this bottle carries, found no benefit either. ^[26]
• That six of the plants in the blend do anything at all. Bilberry fruit, grape seed, grapefruit seed, olive leaf, cassia bark and licorice root have no randomized memory or attention trial in healthy adults that we could find at any amount, and we will not borrow a study from a different population to fill the gap.
• That the huperzine A in this bottle is at a sensible amount, because no amount is printed. It was studied at 100 to 200 micrograms a day in twelve people per group, ^[12] which is a few hundredths of one percent of the blend, so it could sit far above or far below that and the label would read the same.
• That we know how much lead is in a capsule. The listing carries a California notice about exposure to chemicals including lead, which follows from a state disclosure rule with very conservative thresholds; no figure for this product has been published, by the seller or by us.

Things we can say honestly:

• It is a bottle of sixty vegetable capsules sold by WOW MD LLC, a named company with a street address in Missouri City, Texas, a toll-free number and a returns warehouse in West Jordan, Utah. Every line printed on the panel is listed above.
• Two capsules are one serving and the bottle holds thirty, so one bottle is thirty days at the label's direction.
• Twenty-two lines on the panel carry both a name and an amount, and they add to roughly 434 milligrams a serving. That half of the bottle is an ordinary multivitamin and you can check every line of it yourself.
• Vitamin B6 is printed at 12 milligrams, which is 706 percent of a small Daily Value and sits well below the tolerable upper intake level of 100 milligrams a day set for adults. ^[27] The percentage looks alarming and the amount is not.
• The other ingredients are rice flour, the vegetable capsule shell, magnesium stearate and silicon dioxide. The label states that the product contains soy and fish, and names the fish as tuna.
• The green tea leaf extract inside the blend contains caffeine and the panel prints no caffeine amount; the same government fact sheet notes that injury to the organ that processes what you swallow has been reported in some people who used green tea products, primarily extracts in capsule or tablet form, and that green tea may reduce how well some everyday products work. ^[4]
• The label says to take two capsules daily with food or as directed by your healthcare professional, and the seller's own listing says instead to take them twenty to thirty minutes before a meal with a glass of water. Those are two different instructions and we say so on the article page as well.
• The seller offers sixty days on a first single-bottle purchase only. Original shipping charges are not refunded, requests are processed within five to seven business days, and there are no restocking fees.
• Shipping costs nothing on orders above sixty dollars in the United States, which a single bottle does not reach, and delivery runs five to seven business days.
• We print no price, because the seller sets it and it changes. Look at it, and at the shipping line for your address, before you click.
• The seller's review widget counts 540 reviews averaging 4.7 stars. Twenty-five are readable through its public feed, all of them written between May and August of this year, twenty-two carrying a confirmed-purchase mark; five are quoted word for word elsewhere on this site, and the small pictures beside those quotes are illustrations, not the reviewers. Individual experiences are not evidence.
• We earn a commission if you buy. That is our interest in this, stated plainly.
• Nothing here is medical advice, and none of it replaces your own clinician.

8. Questions people ask us

Did an expert in Japan, a Nobel laureate or a brain specialist really say this?

No. Those attributions are advertising language. No named or identifiable expert made those statements, and none has endorsed this product.

So is coffee bad for my memory or not?

None of the studies on this page is about plain coffee, and our "Coffee Tops The List" headline overstated it. What is worth watching is added sugar in coffee drinks, and caffeine late enough in the day to cost you a night. The Food and Drug Administration cites 400 milligrams of caffeine a day as an amount not generally associated with negative effects in most healthy adults. ^[3]

Does this bottle contain caffeine?

The blend contains green tea leaf extract, which contains caffeine, and no caffeine amount is printed on the panel or the listing. ^[4] If that matters to you, ask the seller in writing before the first capsule.

Should I stop something because of your "5 prescriptions" headline?

No. Not on your own, and not because of an advertisement. Take everything you take to your pharmacist and ask whether anything is a poor fit for your age.

Which line on the panel has the best support?

Bacopa, inside the blend. Its trials in adults over 55 used 300 milligrams a day of a standardized extract for twelve weeks and reported better delayed recall and verbal learning than placebo, with more stomach trouble. ^{[9] [10]} A 2014 meta-analysis of nine trials in 518 people found faster attention speed and called for a large trial that has still not been run. ^[11] The catch is that 300 milligrams is about half the whole 609-milligram blend, and the seller does not say how much bacopa is in it.

Why does the label not say how much bacopa there is?

Because it is inside a proprietary blend, which the rules allow a seller to declare as one total weight. The split is the company's to keep, and 609 milligrams shared among eighteen names is all a buyer is told.

Is 706 percent of vitamin B6 dangerous?

The percentage is large because the Daily Value for B6 is small, 1.7 milligrams, and 12 milligrams sits well under the 100-milligram upper level set for adults. ^[27] The harms described in that fact sheet occur at chronic intakes hundreds of times higher.

What is the California lead notice about?

California requires a notice before a business knowingly exposes anyone to a substance on a long state list, at thresholds far below ordinary food regulation, and lead is on that list. It tells you the product falls under that rule; it is not a published measurement of this bottle. A fair question to put to the seller in writing is whether finished lots are tested for heavy metals.

How long does a bottle last?

Sixty capsules is thirty servings at two capsules a day, so one bottle is thirty days.

What if it arrives and I do not like it?

The seller gives sixty days on a first single-bottle purchase only. Original shipping is not refunded, and requests are processed within five to seven business days.

Are there reviews?

The widget counts 540 with an average of 4.7 stars, and twenty-five are readable through its public feed. All twenty-five were written between May and August of this year and twenty-two carry a confirmed-purchase mark; five are quoted elsewhere on this site.

If your own headlines are exaggerated, why should I believe this page?

A fair question. Do not take our word for it. The references below are real, published sources you can look up yourself, and nothing in sections 4 and 5 requires you to buy anything or trust us. If this page and our headlines disagree, believe this page.

Does this page cost anything?

No. There is nothing to sign up for, and you are welcome to read it, close the tab and never come back.

Can I check these claims myself?

Yes, and you should. Every numbered reference below can be found by searching its authors and journal. For general information, the National Institute on Aging (nia.nih.gov) publishes plain-language material and sells nothing.

References

These are the sources behind the claims marked with a number above. Several are observational studies, which can show association but not cause. The trials of the substances inside the blend each tested one substance at a time, at an amount the label of this bottle does not print; the government fact sheets are the governments' own. None of them tested this bottle. We have deliberately not cited anything for the claims we describe as exaggerated, because there is nothing to cite.

1. Topiwala A. et al. (2017). BMJ 357:j2353 doi.org
2. Gonçalves N.G. et al. (2023). JAMA Neurology 80(2):142-150 doi.org
3. US FDA Consumer Update. "Spilling the Beans: How Much Caffeine Is Too Much?" (updated 2024-08-28) fda.gov
4. NIH NCCIH. "Green Tea" (updated February 2025) nccih.nih.gov
5. Poly C. et al. (2011). American Journal of Clinical Nutrition 94(6):1584-1591 doi.org
6. Barnes L.L. et al. (2023). New England Journal of Medicine 389(7):602-611 doi.org
7. NIH Office of Dietary Supplements. "Vitamin B12: Fact Sheet for Health Professionals" (updated July 2, 2025) ods.od.nih.gov
8. US Food and Drug Administration. "Daily Value on the Nutrition and Supplement Facts Labels" (content current as of 2024-03-05) fda.gov
9. Calabrese C. et al. (2008). Journal of Alternative and Complementary Medicine 14(6):707-713 doi.org
10. Morgan A., Stevens J. (2010). Journal of Alternative and Complementary Medicine 16(7):753-759 doi.org
11. Kongkeaw C. et al. (2014). Journal of Ethnopharmacology 151(1):528-535 doi.org
12. Morasch K.C. et al. (2015). Physiology & Behavior 138:165-172 doi.org
13. Kato-Kataoka A. et al. (2010). Journal of Clinical Biochemistry and Nutrition 47(3):246-255 doi.org
14. Leonte A. et al. (2018). Brain and Cognition 120:8-16 doi.org
15. Baba Y. et al. (2021). Journal of Medicinal Food 24(4):333-341 doi.org
16. Wilmore D.W. (1999). "Glutamine", chapter 11 in Military Strategies for Sustainment of Nutrition and Immune Function in the Field, Institute of Medicine, National Academies Press ncbi.nlm.nih.gov
17. Caputo M. et al. (2020). Journal of Traditional and Complementary Medicine 10(3):252-259 ("Inositols and metabolic disorders: From farm to bedside") pmc.ncbi.nlm.nih.gov
18. Sydenham E. et al. (2012). Cochrane Database of Systematic Reviews 2012(6):CD005379 doi.org
19. Danthiir V. et al. (2018). American Journal of Clinical Nutrition 107(5):754-762 doi.org
20. Bischoff-Ferrari H.A. et al. (2020). JAMA 324(18):1855-1868 doi.org
21. Yurko-Mauro K. et al. (2015). PLoS One 10(3):e0120391 doi.org
22. Power R. et al. (2022). Clinical Nutrition 41(2):405-414 doi.org
23. Rangel-Huerta O.D. & Gil A. (2018). Nutrition Reviews 76(1):1-20 doi.org
24. Bowtell J.L. et al. (2017). Applied Physiology, Nutrition, and Metabolism 42(7):773-779 doi.org
25. Rutjes A.W.S. et al. (2018). Cochrane Database of Systematic Reviews, CD011906 doi.org
26. Kang J.H. et al. (2006). Archives of Internal Medicine 166(22):2462-2468 doi.org
27. NIH Office of Dietary Supplements. "Vitamin B6: Fact Sheet for Health Professionals" (updated June 16, 2023) ods.od.nih.gov

Citing a study does not mean the study is about this product. The studies above tested one substance at a time, in other people, at amounts this bottle does not state; none of the research tested WOWMD Neuro Plus, and none of it supports it.

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